Today's consumers care about contacting customer service in a way that is convenient and conversational above all else. It's no longer about having every communication channel, but having the right channel that lends itself to a great experience.
Unfortunately, that convenient and conversational experience is not available with a traditional omnichannel approach: these channels are typically disconnected and force customers to wait around, start over and often repeat themselves. It's cumbersome, and needlessly expensive. There's a better way to do customer service, though, with a conversation-based strategy.
Download this eBook and learn how to craft your new strategy that leverages: